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The Bottom Line

SRM Perspectives on Key Industry Trends

The New Metrics of Consumer Loyalty

Posted by Jehan Sherjan on Jan 13, 2022 9:30:00 AM


So many assumptions about banking – and business in general – have shifted over the past 20 months that it’s reasonable to question whether long-held beliefs about consumer loyalty need to be revised as well.

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Topics: Vendor Contract Negotiation, Bank Vendor Management, Credit Union Vendor Management, Branding, Loyalty, Sustainability

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