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The Bottom Line

SRM Perspectives on Key Industry Trends

Jehan Sherjan

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ESG Initiatives Can Cement Customer Loyalty

Posted by Jehan Sherjan on Feb 15, 2022 10:30:00 AM

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Environmental, Social, and Governance (ESG) factors play an increasing role in bank and credit union decision-making. Climate considerations, whether the result of government mandates, shareholder activism, or environmental shifts, have altered risk assessment models. Additionally, the prospect of regulators adding ESG metrics to examination criteria is gathering steam.

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Topics: Vendor Contract Negotiation, Bank Vendor Management, Credit Union Vendor Management, Gen Z, Brand Loyalty, ESG, Climate Change

The New Metrics of Consumer Loyalty

Posted by Jehan Sherjan on Jan 13, 2022 9:30:00 AM

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So many assumptions about banking – and business in general – have shifted over the past 20 months that it’s reasonable to question whether long-held beliefs about consumer loyalty need to be revised as well.

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Topics: Vendor Contract Negotiation, Bank Vendor Management, Credit Union Vendor Management, Branding, Loyalty, Sustainability

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