In 2024, SRM was thrilled to kick off a partnership with the excellent team at Filene Research Institute, where we established ourselves as a sponsor and collaborator in their Center of Excellence focused on the Next Generation of Member Growth. That’s a mouthful, admittedly, but it’s one of the most critical issues facing credit unions. With that in mind, we wanted to share some of our thoughts on attracting, engaging, and retaining younger credit union members.
Connecting with the Elusive Generation Z Demographic
Topics: Innovation, Digital Transformation, Gen Z, Credit Unions, Research
Environmental, Social, and Governance (ESG) factors play an increasing role in bank and credit union decision-making. Climate considerations, whether the result of government mandates, shareholder activism, or environmental shifts, have altered risk assessment models. Additionally, the prospect of regulators adding ESG metrics to examination criteria is gathering steam.
Topics: Vendor Contract Negotiation, Bank Vendor Management, Credit Union Vendor Management, Gen Z, Brand Loyalty, ESG, Climate Change
How Financial Institutions Are Trying to Appeal to Younger Consumers
Financial institutions (FIs) of all sizes struggle to recruit and retain younger employees and customers – a challenge exacerbated by the rise of neobanks that offer enhanced experiences, streamlined processes, and faster decisions.
Topics: Payments, Vendor Contract Negotiation, Bank Vendor Management, Credit Union Vendor Management, Rewards Programs, Gen Z