In 2024, SRM was thrilled to kick off a partnership with the excellent team at Filene Research Institute, where we established ourselves as a sponsor and collaborator in their Center of Excellence focused on the Next Generation of Member Growth. That’s a mouthful, admittedly, but it’s one of the most critical issues facing credit unions. With that in mind, we wanted to share some of our thoughts on attracting, engaging, and retaining younger credit union members.
