Welcome To
The Bottom Line

A Google search for "metaverse" results in roughly 203 million results – an overwhelming number of options for learning more about an emerging digital world.

But what exactly is the metaverse? And what does it mean for financial institutions now and in the future?

As I shared in a recent article, the metaverse is a vision, not just a technology. It's a virtual world driven by the thriving global gaming culture that lets people create an entirely virtual version of themselves.

In that world, users create and pursue unique experiences. Much like the real world, some form of currency is necessary, providing opportunities for banks and credit unions.

Sometimes it’s hard to believe 30 years have passed since our founder Curtis Downs took the concept of developing contract benchmarks and applying them to help banks, credit unions, and others achieve critical savings – the underlying value proposition behind SRM. That foundation has allowed our clients to add more than $5 billion to their bottom line over the years.

It's fascinating to look back three decades and see the rate of change that has taken place in the financial services industry. As we acknowledge our company’s 30^th anniversary this year, I want to highlight some significant changes in financial services that have also challenged and motivated SRM to evolve.