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Adapting to Impacts of COVID-19 in Your Card Branding Agreements

Posted by Bob Koehler on May 10, 2020 9:00:00 AM

Adapting to Impacts of COVID-19 in Your Card Branding Agreements

It had long been predicted that the next U.S. economic downturn would be far less severe than the one triggered by the 2008 financial crisis. What wasn’t predicted, however, was the emergence of another “black swan” event like a coronavirus pandemic. Although the underlying fundamentals remain quite different, banks and credit unions everywhere should consider a few lessons learned from 2009-11 while they adapt their institution’s business model to the new norms of consumer behavior.  

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Topics: COVID-19, Card Branding Agreements

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