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In a recent post, we discussed two trends we anticipate driving strategy discussions for bank and credit union leadership teams in 2022. Our first trend breakdown focused on operational items – including back-office automation, loan originations, branch footprints, and artificial intelligence.

This blog will look at evolving customer trends that financial institutions (FIs) should address to maintain their valuable status as financial services providers of choice.

The National Credit Union Association delivered an early gift to the institutions it regulates – guidance for handling digital assets such as cryptocurrency.

A growing number of credit unions have shown interest in offering crypto services to their members. Still, many have been reluctant to take the plunge without parameters from the NCUA. The agency’s guidance should provide some comfort for leery executives.

With changing economic conditions, inflation, COVID-19’s continued fallout, and escalating consolidation in the financial services space, predicting what’s to come in the new year is anything but certain. Despite the challenging environment, the consultants and analysts at SRM have identified key trends that will impact banks, credit unions, and fintechs in 2022.

Rather than scrambling to adjust as they play out throughout the year, we advise financial institutions to embrace the wave ahead and implement these trends into their 2022 planning.

Enjoy part one of two in our series on what’s in store for the year ahead.

It will be difficult for financial institutions to boost revenue in 2022 – many will need to be more innovative than ever to add customers, book loans, and bring in fees.

Interest rates should remain low next year, and competition will intensify as loan demand returns. Customers’ shifting preference for digital channels will require tech investments that will further pinch bottom lines.

Financial institutions are looking at niche businesses, acquiring loan portfolios, and creative revenue strategies to offset those pressures. Here’s a look at some tactics being employed.